Watch this video for help with creating an automated sequence of emails in Engaging Networks. For more general information on building emails in Engaging Networks, please see our Email Creation Guide.
- 00:00:30 locating automated sequences and duplicating an existing one.
- 00:02:50 Setting frequency
- 00:03:17 Adding or Editing Emails in a journey
- 00:04:55 Setting Conditions or Decision points in a journey
- 00:09:10 changing the setup of an existing journey
- 00:16:45 split test emails in an automated journey
- Admin setting and selecting the target audience for the sequence
- 00:24:45 Launching, pausing and stopping a sequence
- 00:26:11 Setting priority order of live sequences
- 00:27:28 Setting up exclusions on automated journeys
Step-by-step instructions can be found on the Engaging Networks support pages on how to set up automation sequences.
Tracking in Welcome Sequences
Emails in the welcome sequence will use the WL (Welcome) type appeal codes in all the emails.
The utm_campaign should be "welcome" for the generic welcome-type emails, or an appropriate campaign type for the emails which are promoting an appeal or action.
The utm_source will be "email-welcome" for all emails in the sequence and utm_medium will be "email".
Any share buttons in the linked-to actions or donation pages will use the appropriate Appeal or Campaign type appeal codes.
Engaging Networks pages being linked to from automation sequences should be duplicated so the performance of the ad or sequence can be reported on separately from the general traffic.