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Content style guide
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Digital Guides
Welcome to Compassion in World Farming's Digital Guide Hub! Here you can find our brand and visual guidelines, plus instructions on creating content for various channels.
As a new member of staff, we have a Digital Induction Pack to refer to. This pack contains guidance on our different digital systems and how to use them.
Guidelines
Grammar and mechanics
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Social media style guide
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Video and Animation Media User Guide
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CIWF International Brand Guide
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Asset Dimensions Guide
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Site speed guidelines
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How To Increase Your Email Click Through Rates
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Content Accessibility Guide
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Guide to Search Engine Optimisation
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How-to's
Creating Accessible PDF Documents
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Asset Bank User Guide
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How to use Umbraco & content block examples
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How to create tracked links
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Email creation in Engaging Networks
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Engaging Networks: How to create automated welcome sequences
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Engaging Networks: Automation Sequence Email Building
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Engaging Networks: Creating auto-responders (thank you emails)
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Engaging Networks: Creating action pages
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Engaging Networks: Creating ETTs
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Engaging Networks: Advanced ETT Messaging
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Engaging Networks: Creating donation pages 2021
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Engaging Networks: Profiles, Data Export & Import
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Campaign Monitor Email Building Guide
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Facebook campaign guide for leadgen and conversion
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Google Ads campaign guide for leadgen and conversion
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Creating Google Ads – Grants and Paid Accounts
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