Natascha Kooiman is a Dutch Sustainability Rebel. She is founder of Smaackmakers, co-founder of the Transition Coalition Food, has a seat at the Food Table of the Dutch Climate Agreement, and is an ambassador of the sustainable soil initiative ‘Aardpeer’. The social enterprise Smaackmakers - through advice, training, workshops - accelerates a healthier, more sustainable and more plant-based food environment. With her fighting spirit Natascha is one of the Sustainable Youth 100, one of the Food 100, is a TED speaker and was twice appointed by VIVA400 as 'young woman with influence'. For 6 years, Smaackmakers was on the advisory board of the Sustainable Food System Program of the United Nations for the Sustainable Development Goals. Natascha is also the initiator of the campaign 'A little less meat advertising'.