Adam and Jessica began their philanthropy straight out of university. To address global biodiversity loss, in 2009 they founded Synchronicity Earth, which identifies conservation priorities and finds the people best placed to tackle them. Recently, they were appointed International Union for the Conservation of Nature (IUCN) Patrons of Nature, helping to raise the visibility of global conservation needs worldwide. In 2015 they were made Honorary Conservation Fellows for the Zoological Society of London.