David is Dean of the Faculty of Business, Law and Sport at the University of Winchester & Director of the Winchester Business School, one of the first UK signatories to the UN led Principles of Responsible Management Education (PRME). He co-authored Europe's leading Marketing Research text: Malhotra, N.K., Birks et al, Marketing Research, An Applied Orientation, Pearson, 2012. David continues to do marketing research, managing projects in financial institutions, retailers, local authorities and charities.