George Lueddeke BA MEd PhD is an educational adviser in higher and medical education and chairs the International One Health Education Task Force for the One Health Commission and the One Health Initiative.  He has held posts in higher/medical education, including Southampton University’s Faculty of Medicine. Dr Lueddeke has spoken and published widely on educational transformation, innovation and leadership. Most recently, Survival: One Health, One Planet, One Future (Routledge 2019), which recognises the fundamental interconnections among people, animals, plants and the environment. It translates the UN-2030 Sustainable Development Goals (SDGs) into meaningful action at global, regional and local levels.