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NEW-LOOK LAUNCH OF UK’S ONLY FARM ANIMAL WELFARE SURVEY
Compassion in World Farming has once more published its Compassionate Supermarket Report – but this time it has a website and a consumer guide to go with it.
The report reveals the results of a detailed survey conducted every two years by Compassion in World Farming. It’s based on industry knowledge and scientific research and benchmarks UK supermarkets on their farm animal welfare standards.
It has been proven to raise standards of farm animal welfare and has been used in other parts of the food industry to develop animal welfare policies as part of their corporate social responsibility.
Previously the report was published in hard copy but this year Compassion in World Farming decided to develop a website and a new Compassionate Shopping Guide.
Rowen West-Henzell, Food Policy Manager at Compassion in World Farming said: ‘We know consumers feel confused when confronted with an array of choice at the supermarket.
‘According to the recent Plough to Plate report by Business in the Community, animal welfare is of high priority to them but they want retailers to communicate better about how animals have been reared. By shining a light behind the scenes into their supermarket supply chain we can help them make informed choices.’
This is the fourth Compassionate Supermarket Report which charts the performance of UK supermarkets over the fiscal period 2006-7. The highest scoring supermarket was Marks & Spencer with Somerfield and Asda at the bottom (Asda failed to supply information in 2007 so its results were based on the 2005 survey). For more detailed results click on the links to the supermarkets or download the full report.
